Technologies
Press the button
part 2
It is likely that by the end of 2018, most purchases will be made in the "buy here, take there" format, and the boundaries between online and offline trading will disappear completely. The interlocutors of MM talk about how click & collect technologies are already changing retail, logistics and architecture of shopping centers.
Press the button
part 1
The Internet is turning into a "perpetual motion machine" of retail: every second resident of Moscow and St. Petersburg has been a client of e-commerce projects at least once, while every third will choose a purchase in the "buy here, take there" format by the end of 2018, and the boundaries between online and offline trading will disappear completely.
Facebook helps designers get into debt
Several Moscow designers have joined together on the social network Facebook, in order to receive debt from the Podium Market chain of stores.
Results of the Online & Offline Retail 2017 Forum
On April 18-19, the 4th International Online & Offline Retail 2017 Forum was held in Moscow, dedicated to the analysis of the current state and prospects for the development of the retail industry in Russia, near and far abroad.
Popai Russia Awards 2017
On April 11-14, the 13th Popai Russia Awards 2017 POSM and in-store communications competition was held.
GORE-TEX® introduces new products
W. L. Gore & Associates (Gore) presents a new GORE-TEX® campaign, which focuses on new technological concepts, products and design solutions.
"Silver Mercury" will determine the best
A little more than 46 days are left before the Silver Mercury Marketing Communications Festival, which includes an Award covering the entire range of advertising campaigns
Dry means comfortable
part 3
For the production of high-quality synthetic insulation, chemical fibers are used, including periodically having a hollow "air" structure"
Fashion Tech Week will be held in Russia for the first time
On April 21-23, 2017, the AFIMALL City shopping center will host a large–scale fashion industry event - Fashion Tech Week for the first time in Russia.
Dry means comfortable
part 2
Modern materials for insulated clothing offer a completely new approach to production, storage and operation. Let's look at them in more detail.
Dry means comfortable
part 1
The problem of getting wet insulated clothes arose in front of a person from the very moment of its appearance. In the last century, it was solved by extremely simple methods: it was dried or frozen.
Adventum Technologies: transfer of production to Russia
On March 23, the official opening of the Adventum Technologies textile production took place in the city of Uzlovaya, Tula region.
Branding: instructions for use
part 3
A huge number of books and textbooks have been written about the theoretical aspects of branding. Good and correct advice – but can they all be put into practice, and if so, how? This is our article.
Branding: instructions for use
part 2
A huge number of books and textbooks have been written about the theoretical aspects of branding. Good and correct advice – but can they all be put into practice, and if so, how? This is our article.
FiNN FLARE launches Mercaux program
As part of the implementation of the brand development strategy, FiNN FLARE is implementing a Mercaux sales efficiency improvement program in the chain's stores.