A meeting was held in Moscow with the CEO of Philadelphia Fashion Incubator, By Elissa Bloom. Being a successful entrepreneur in the field of fashion tech, Elissa answered the questions of the audience and considered a number of relevant business cases.

In the first part of the speech Elissa Bloom shared with the audience the ideas of fashion tech startups that have already been launched or are raising funds on the crowdfunding platform Kickstarter. She also gave practical advice on solving specific cases and situations. Among the projects mentioned by the speaker: underwear Organic basics, Visakai, shoes Youngsense-X, Maratown Sneakers, Thesis Couture, ties Phoenix, hoodies for extreme conditions ADV3NTURE and Hybrid.

The second part took place in the form of a dialogue between Elissa Bloom and Zamir Shukhov, CEO and Partner of GVA.

"There will never be a good time to start a business. There will always be fear and risks. We need to decide and start», – advised the audience Elissa Bloom. The secret of success, according to the speaker, is based on:

1. a great team and environment that inspire, ready to support;
2. readiness for failures and the ability to quickly move away from them, moving towards the intended goal;
3. passion and sincere faith in the cause.

Elissa Bloomis one of the most successful entrepreneurs in the field of fashion today. She joined Philadelphia Fashion Incubator in 2011 and within a few years reached the position of CEO. She has more than 20 years of experience in organizing successful projects and working with such major agencies as Bloomingdales and Antropologie. She has taught courses on entrepreneurship in fashion at Philadelphia University and Moore College of Art and Design and Drexel. Among other things, Elissa has also launched her own accessories brand Elissa Bloom New York. As part of her work on the development of her own company, Elissa managed all aspects of its activities, including design, search, production and distribution.