From March 22 to 27, Basel will host the world's leading exhibition of watches, jewelry and precious stones Baselworld 2018. 120 exhibitors of the high-quality watch and jewelry industry from Switzerland and other countries of the world will present their products at the exhibition. Among them: Breguet, Jaquet Droz, Corum, Tissot, ArtyA, Chopard, Hublot and many other equally well-known brands.

Baselworld This is a central meeting place for all market participants, from production to distribution, buyers, consumers and enthusiasts. Baselworld continues to be an extremely important platform, because there is no better way to choose a product than to see, feel and experience it for yourself.In addition, brands have the opportunity to present the main novelties reflecting their values in one place, which allows you to exchange ideas and really discover the world of watchmaking. 

Baselworld is the most important event for the watch industry, also because here «the grain is separated from the chaff», as the exhibitors present at the exhibition receive a certain high reputation. 

Baselworld not only gathers the world's most famous watch and jewelry brands in Basel, but also attracts pioneers, revolutionaries, avant-gardists and artists.For this purpose, a special exhibition area has been created «Les Ateliers», designed for independent watchmakers. «Les Ateliers» aroused great interest, both among participants and visitors. "Handmade individual products or watches made in small series by exhibitors satisfy an increasingly tangible desire for genuine artistic craftsmanship, complex mechanisms and grandiose creative achievements," explains Sylvie Ritter, Managing Director of Baselworld.

«Les Ateliers» features many brands and watchmakers who are famous in the industry for their experience and innovative spirit, including MB& F, Louis Moinet, Graham, Paul Picot, Kari Voutilainen, Ferdinand Berthoud and many others.

In addition, Baselworld keeps up with the times and uses innovative and innovative approaches to communication. At the exhibition, it will be possible to use the intelligent application «Baselworld Live News», which sends all news about shows, events, new products and the most important brands directly to the user's smartphone via message services such as Facebook Messenger, Skype and Telegram, or via the homepage Baselworld.Each visitor can search for news in categories such as watches, jewelry or precious stones, as well as information about specific brands.

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Photo: Baselworld