The retail chain of Italian youth clothing Terranova will be replenished with the debut Outlet in Moscow. This will be the first and only department store of the brand in a similar format in the metropolitan region. According to the press service of LCM Consulting, which accompanies the development of the network in Moscow and the regions, the selection of premises is currently underway.

The planned area of the new Terranova Outlet will be 1 000 1 200 sq. m. For the opening of the store, the brand is considering sites both in shopping centers and premises in street-retail, but preference is given to full-format shopping malls.

In recent years, Terranova has been actively developing in Russia. In 2018, the chain's stores were opened in Armavir, Anapa, Sevastopol, Tolyatti, Stary Oskol, Izhevsk and Nakhodka. The store in the new design concept began operating on September 1 at the Okhotny Ryad shopping center in Moscow. New brand stores are preparing to open in other cities of Russia.

Currently, 49 stores are operating in Russia under the Terranova brand. They are located in Moscow, St. Petersburg and 33 other regions of Russia. The network is developing mainly by franchise through an official master franchisee in Russia. LLC "Russiatex".

«Terranova – one of the most famous youth brands in Italy. And one of the few brands that offers fashion collections in the current segment of the "mass market". We are happy to support the development of the network both in the capital and in the regions of Russia. And, of course, it is always doubly pleasant to work on unique concepts and debut stores. We expect this year to please Muscovites with the opening of the only Terranova Outlet in the city and region, as well as to agree on the opening of the brand's debut stores in medium-sized cities of Russia, which are now the most interesting networks, commented Eduard Tishko, Managing Partner of LCM Consulting.

Photo: provided by LCM Consulting