The Russian company Addreality, a developer of Digital Signage systems and client analytics, has developed a comprehensive audiovisual solution for the Chinese showroom of the Italian store chain 7camicie. Together with its partner, Eastidea, Addreality launched a sound management system, visual communications and interactive interaction, WiFi analytics and supplied a touch screen of the device. The companies plan to scale the project to 15 brand stores in China in two years.

The company has installed a showroom with an area of 60 sq.m. m vertical interactive touch screen panel. As soon as a person appears in front of the device, computer vision technology recognizes him by gender, age and other data that are not personal, and the system broadcasts on the screen a catalog section or a brand description that is most suitable for the corresponding person, &ndash then there is shows targeted content.

In standby mode, the system shows new collections, special offers and promotions. As of March 2018, three stores are already operating on the Addreality audio content management platform in the cities of Shanghai, Wuxi and Xi'an. In April, the second stage will be launched in Nanjing, Changsha, Shenzhen.

The system integrator of the project was the company Eastidea, which supplied the equipment.

«Project implemented by Addreality in our Chinese showroom, – is the strategic direction of development of all stores 7camicie in China, – said Alan Sartori, CEO of 7camicie. It was important for us to find a partner who was ready to deliver a comprehensive solution, starting from equipment and ending with content, and at the same time able to collect detailed statistics and analyze customer behavior. Addreality was able to offer an effective work tool, with a quick start, easy management and scaling.

Source: Shopolog.ru

Photo: shutterstock