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20.02.2018 | Лидия Соколова

The right business model from ELIS FASHION RUS

2017 for the largest Russian manufacturer of women's clothing, the group of companies ELIS FASHION RUS passed on a wave of growth. The company has achieved serious results: retail sales increased by 22%, the number of franchised and own stores increased by a third, and production volume amounted to more than 1.7 million units. This year, the group also intends to significantly increase sales and is betting on franchising, offering partners a number of significant advantages.




Currently on the territory of In Russia and the CIS, more than 200 retail stores and 4 wholesale representative offices are actively operating ELIS FASHION RUS Group. The century-old history of production and more than 25 years of work in the retail network allow you to transfer your experience to partners, proven on a variety of successful projects.





The company's portfolio includes two well-known brands: ELIS (size range 42–50) for stylish and elegant girls and LALIS (46–54) for feminine ladies with beautiful forms. The philosophy of brands assumes that femininity and elegance are invariable components of any images. At the same time, the company strives not only to produce beautiful clothes, but also to make women feel confident and comfortable in any situation.


ELIS FASHION RUS produces 4 collections a year, offering more than 1,000 model designs.




The autumn offer of ELIS and LALIS reflects the macro trends of the season. Sports chic, technological forms and materials, a combination of different textures, experiments with mixing styles and relevance in any conditions run through the entire collection. But this does not mean that the company has changed the DNA of brands. On the contrary, femininity in such a reading becomes even more obvious.




Additional motivational programs and individual commercial conditions are being developed for franchisees, there is a progressive scale of discounts on products depending on the volume purchased.


ELIS FASHION RUS adheres to the most "transparent" business policy. Potential customers can get feedback about the franchise program both in the company itself and directly from existing franchisees and make the right decision.