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22.11.2018 | Наталья Кулагина

The Best Luxury Stores awards were presented

On November 20, 2018, the leaders of the domestic fashion retail gathered at the Moscow hotel «Metropol. More than 600 buyers and shop owners from 50 cities of Russia, as well as Russian and foreign designers attended the 3rd annual The Best Luxury Stores award. The event was organized by Union of Russian Buyers.


The event was attended by participants and guests from Moscow, St. Petersburg, Kazan, Yuzhno-Sakhalinsk, Perm, Stavropol, Yekaterinburg and many other regions of the Russian Federation.



The ceremonial part of the evening was preceded by The Best Luxury Stores Forum – business forum, which included lectures and master classes by fashion experts such as Daria Veledeeva, Harper's Bazaar; Aysel Trudel, Aizel; Denis Simachev; Lizzie Bowring, WGSN; Ekaterina Odintsova, PR TREND; Mikhail Kolovangin, TSUM; Svetlana Takkori, Tak Ori and many others.


"In the modern world, people want convenience, speed and comfort. Personalization is important to the client today,"Daria Veledeeva, editor-in-chief of the magazine Harper's Bazaar, opened the forum with these words.



The idea of personalization was also mentioned by Natalia Chinenova, business technology consultant in retail, Fashion Consulting Group. During the lecture, Natalia spoke about trends in retail sales of luxury goods: "The whole suite is moving in the digital direction. Brands should involve the buyer in a constant game.



The educational forum covered the most pressing issues facing retailers today, outlined new strategies and development directions. Leading SMM specialists, merchandisers, buyers and stylists told the guests about the subtleties of professional fashion retail, such topics as new consumption trends, sales increase, legal import, creating communities on Instagram, FW 19/20 trend forecasts and others were covered.



During the ceremonial part of the event, a gala dinner was held and awards were presented to the best boutiques in Russia – The Best Luxury Stores Award. The hosts of the evening program were Ekaterina Strizhenova and Alexander Belov. The best retailers in Russia, including TSUM, Bosco di Ciliegi, Cashmere and Silk, received solemn awards.



The evening program included fashion shows of collections by Russian designers Denis Simachev for Forward Lab, Victoria Andreyanova, Sergey Soroka x On Course, Seamore, Evgeniya Kryukova, as well as Parisian couturier Georges Macaroun. The screenings were supported by a professional team of makeup artists FLY TEAM from the network Sephora.



Thanks to the exquisite taste of the decorator Kristina Nekrasova The creator of the conceptual design of The Best Luxury Stores Award and the decor production company "Master Decor", which brought to life her unique ideas, the space of the historic hotel "Metropol" at the time of the gala dinner, it acquired notes of modern nobility, and the elegant serving from the studio for renting dishes Go Rent perfectly emphasized the overall style of the evening.



Award The Best Luxury Stores – the main professional event of the Russian fashion retail. One of the key objectives of the event is to introduce an industry quality mark that will highlight stores operating in the premium segment. The distinctive sign The Best Luxury Stores has already become an indicator of reliability for both buyers and brands with which buyers cooperate.


Photos provided by the organizers.