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22.10.2018 | Наталья Кулагина

"Shoes. The world of skin-2018. Autumn"

One of the main events of the Russian shoe market started on October 22. The 50th International Specialized Exhibition of footwear and finished leather products, is held in Pavilion No. 7 Expocentre Fairgrounds until October 25.


«Shoes. The world of skin» the most relevant business platform in its segment for the presentation of new shoes, bags and leather accessories. The exhibition is deservedly marked with the badges of the World Association of the Exhibition Industry and the Russian Union of Exhibitions and Fairs.



By tradition, «Expocentre» organizes the exhibition jointly with the Italian company  «BolognaFiere» with the official support of the Association of Italian Shoe Manufacturers  (ASSOCALZATURIFICI) and Italian Ministry of Economic Development.



In the autumn exhibition, covering an area of 4,100 sq. m, more than 200 of the most famous brands from countries such as Germany, Greece, Spain, Italy, the Netherlands, Portugal, the Republic of Belarus, Russia, San Marino, Turkey, France, Croatia present new collections of shoes and products from leather fromseason spring-summer 2019 of medium-high and high price segments. Participants and industry experts get acquainted with the trends of the world shoe fashion and conclude direct supply contracts for the coming year. 



Traditionally, the national exposition is presented by Italy, whose products are always associated with quality and original design. So this season, the leading Italian manufacturers of shoes and leather products present the trends of the season, and industry professionals will be able to evaluate their skills and achievements. Famous world brands brought their new products: Dino Bigioni, Marino Fabiani, Baldinini, Fabi, Loriblu, Nando Muzi, Cromia, Valentino Orlandi, Marino Orlandi and many others.



The business program of the exhibition is aimed at owners of shoe and leather goods trading enterprises. The seminars will help to make the business more efficient and profitable.


The following topics and events are presented to the attention of the participants.


  • Social networks for fashion brands: management, promotion, trends.
  • Seminar «Participation in an experiment on marking shoes and marking the first deliveries from Europe ».
  • Seminar "How to learn to hear the buyer and teach this to sellers".
  • A unique practical course with an explanation of technology and a practical part from Profashion Consulting.
  • Seminar "How to rise in search results and increase sales several times".
  • "How to attract a customer to the store and increase sales with the help of visual merchandising tools".
  • "Global trends in footwear and haberdashery in relation to the Russian market".

Seminars are conducted by specialists and leading experts of the creative agency «Yellow Banana», trend bureau «Trendskwaer», the company Smart-Lines, PROfashion Consulting, agencies VM Guru, companies «Movius».



Trend Bureau «Trendskwaer» and JSC «Expocentre» organize a trend tour of the exhibitors' stands. Its participants will get acquainted with the companies represented at the exhibition and the trends of the shoe and haberdashery market.


More information about the program of events can be found at site.


Exhibition opening hours: October 22-24 from 10.00 to 18.00. October 25 - from 10.00 to 16.00.


Photo: presented by the press service of JSC "Expocentre"