From October 24 to 27, the 48th International Exhibition Shoes was held at the Expocentre Fairgrounds . The World of Skin–2017. Autumn», organized by JSC«Expocentre» and the Italian company BolognaFiere with the official support of the Association of Italian Shoe Manufacturers (ASSOCALZATURIFICI) and Italian Ministry of Economic Development.

At the autumn exhibition on an area of 4,759 square meters, exhibitors presented collections of the spring-summer 2018 season. The event was attended by 218 companies from 12 countries: Belgium, Great Britain, Germany, Spain, Italy, Portugal, the Republic of Belarus, the Republic of San Marino, the USA, Russia, Turkey, France. Traditionally, most of the exhibition space was occupied by the national exposition of Italy. The leaders of the world shoe market brought their novelties: Dino Bigioni, Marino Fabiani, Baldinini, Fabi, Loriblu, Nando Muzi, Mario Bruni and many other well-known brands.

Agency ICHE The Department for the Development of Trade Exchange of the Italian Embassy, the Association of Italian Leather Workers Aims and the Association of Italian Shoe Manufacturers ASSOCALZATURIFICI with the financial support of the Ministry of Economic Development of Italy organized a special project ;A journey into the world of shoes and leather goods. Made in Italy: new products from Italy", in which 19 new companies presented their products on the Russian market for the first time. A working area was created for business meetings with importers and distributors and an introductory press tour was held for journalists of the industry press.

Visitors of the exhibition noted the increased exposition of the specialized Salon of bags, leather goods and accessories, which demonstrated a wide range of finished leather products from such well-known brands as Di Gregorio, Arcadia, Carlo Salvatelli and others.

For the first time at the exhibition, the bureau «Trendskwaer» and JSC «Expocentre» conducted a trend tour through the stands of the participants. The tourists learned a lot about the key trends in leather goods for the Russian market of the spring&summer 2018 season.

Visitors got acquainted with the brightest and most stylish models from the new collections in the presentation area "Trends of leather goods".

As part of the business program of the exhibition, the Festival of Young Designers Shoes Design was held, organized by Kosygin Russian State University and JSC Expocentre. The winners of the Festival in the category "Shoes" were: Yulia Alexandrova (project "What about shoes?»), Victoria Bobykina (Sweet Religion project), Alexandra Kurichina (Voice of Africa project), Kristina Usvyatsova (project "Extreme Shoes").

The project "Expocentre" worked online for exhibitions without counterfeit: participants received prompt legal assistance in case of violations of their exclusive intellectual property rights.

The business program of the exhibition included business seminars, during which shoe industry specialists discussed important problems of the industry and key issues of business development:

• «How to increase sales by optimizing the internal structure of the site»
• "Key points of sales growth for the footwear and accessories business"
• «Import of shoes in 2018»
• «How to work with trends in fashion and design in the Russian market?»;
• «How to effectively train the staff in visual merchandising (VM) and increase sales in the store by means of VM».

The leading specialists and experts of the companies presented their reports: Elvira Savidova Director of the Website Promotion Department of Demis Group, an expert in the field of management and Internet marketing; Evgeny Danchev – Director of Wconsulting; Maria Kizhaeva – leading specialist of the financial unit of the company «SmartLines» Ksenia Leri – founder of the bureau «Trendskwaer» Mikhail Gusmanov – the head of the company «NLT Trade», a well-known expert in the field of LED lighting of stores; Irina Akimova   Development Director of the agency VM Guru.

The next exhibition is «Shoes. The World of Leather"will be held from March 20 to 23 2018 at the Expocentre Fairgrounds .