"Shaxzoda boutique atelye" at the contest "Fashion of Russia"
The XII contest "Fashion of Russia" will be attended by the brand "Shaxzoda boutique atelye" from Uzbekistan with the collection "Skullcap», presented by the Design Center «Shark Liboslari». The founder and designer of the company Shahzoda Mukhamedova told about her brand, about why she is presenting her new collection on the catwalk "Fashion of Russia", and about plans for the future.
Shahzoda, tell us in a few words about the brand "Shaxzoda boutique atelye".
Individuality is important for the modern consumer, he wants to wear high-quality and fashionable clothes, dress in name boutiques, and is looking for his own unique style. In the wake of this, an atelier was created in 2007 in Tashkent, to which I gave the name «Shaxzoda boutique atelye».
What are you going to the contest with "Fashion of Russia"?
– My new collection of the pret-a-porter de luxe class «Skullcap » is made of national adras fabric in black and white tones. I was inspired to create the collection by the rich history of Uzbekistan and, in particular, the Uzbek skullcap, which is rightly considered one of the national types of applied art, an integral part of folk costume. In the collection, I combined the beauty and elegance of the patterns, symbols and ornaments of our national headdress, ethnic Uzbek fabrics and European fashion, especially since the attitude to fashion itself has changed in our country today.
– It's not the first time you've been on the catwalk of "Fashion of Russia". Why did you once again choose this platform for the presentation?
I am sincerely happy that my first show abroad was held in Russia and at the competition "Fashion of Russia". Here I presented the collection «The Great Silk Road» and received recognition, met and talked with Vyacheslav Mikhailovich Zaitsev, whom I look up to as an artist who had a tremendous influence on aesthetics and fashion.
Participation in the competition "Fashion of Russia" in Moscow has become for me an indicator of the status of a designer. This is not only a demonstration of a certain level of their skills, but also a vivid emotional experience and a huge source of inspiration. And I'm glad to be back again!
Today our brand is one of the most famous and recognizable in Uzbekistan. I am sure that the participation of companies from Uzbekistan in the competition "Fashion of Russia" will contribute to the successful implementation of joint projects of our countries, and the next season "Fashion of Russia" will be another bright cultural event that promotes deepening humanitarian exchange between Uzbekistan and Russia.
– Traditional question: What are your creative plans?
– As a creative person, there are many plans, and they are very different! Now our team is working on opening a boutique in Moscow.
We remind you that the XII competition for the award "Fashion of Russia" will be held within the framework of the 51st Federal Fair "Tekstillegprom" on September 18, 2018 in Moscow, at VDNH.
Photos provided by the brand "Shaxzoda boutique atelye".
Interviewer: Vera Tugova.
