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18.10.2017 | Альбина Весина

Results of the XII season of Milano Unica Shanghai

On October 13, the XII season of the Milano Unica Shanghai ended. The participants of the event note the high level of holding and are confident in the demand for Italian products for Chinese buyers.


"The market situation is constantly changing, and with it the attendance of events of this kind is dynamic. The number of visitors this year is only slightly less in comparison with the record of October 2016. This indicates that China is a strategically important market for Italian textiles. Milano Unica Shanghai  this is an indicative, in every sense of the word, event that reflects the development of the textile market. There are a lot of successful enterprises represented here, among which are new potential customers who are really interested in Made in Italy. The global market is increasingly focusing on several regions, while China and Hong Kong provide excellent export opportunities. This is a rich and at the same time rather fragmented market that needs "fresh blood". Several Italian companies turned out to be brave enough to understand this exceptional opportunity," said Ercole Botto Poala, President of Milano Unica.



"Milano Unica and The Italian Trade Commission (ICE) invite you to participate in the new season of the exhibition, which will be held in March 2018. By attending this event, representatives of companies will have a unique opportunity to get acquainted with new social trends," commented Massimiliano Tremiterra, head ofICE Shanghai.


«Social trends– the main topic of the next Milano Unica. The XXVI season of the exhibition will be presented on October 25 at the international presentation of trends S/S 2019, which will be held in Milan,   added Massimo Moziello, CEO of Milano Unica.