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17.10.2017 | Степан Максимов

Record number of countries on InterCHARM

The largest perfumery and cosmetics exhibition in Russia, CIS and Eastern Europe InterCHARM will be held from October 25 to 28 at Crocus Expo. Even before the opening, the 2017 exhibition became the largest in the history of its holding.


The exhibition will be attended by a record number of countries producing cosmetics and perfumes, – 54 states. The exhibition has never been so large and international. Whole national pavilions will work inside the exhibition. For the first time at InterCHARM, will perform with their own productsUzbekistan, Morocco, Portugal.


The thematic hall of cosmetics and perfumes, as before, will be the largest. The widest range of sections will be presented here: decorative cosmetics and perfumes, cases and bags for makeup artists, mobile studios for makeup artists, professional decorative cosmetics, children's cosmetics, men's cosmetics, natural and organic cosmetics, perfumes for the home.


The long-awaited event will be the presence in a single space of cosmetic brands beloved by both professional makeup artists and beauty maniacs: Temptu, Cargo Cosmetics, Cailyn, Carmex, Beautydrugs, Just and others.


Natural, organic cosmetics as one of the fastest growing trends in Russia and the CIS countries will be allocated to its own section "Green Valley". One of the exhibitors in the section will be «Arnebia» distributor of natural cosmetics Speick, Schönenberger, toothpastes Dr.Wild, vitamin tonics Salus based on juices.



The niche cosmetics and perfumery section La Niche deserves special attention. In this section, you can find and taste rare, unique fragrances and care products. The special section InterCHARM will collect fragrances from Provence (France), Italy, America and Eastern countries.


On the first day of the exhibition, the winners of the project "strong>" Beauty Team will be awarded on the main stage.RF», which will be accompanied by a show program with master classes. Mila Klimenko, head of the school NikkMole and celebrity makeup artist, will demonstrate "Luxury smoky ice". Top makeup artist and beauty expert will share autumn trends in the rhythm of the big city Olga Fox, a charismatic stand-up makeup artist Maria Viskunova will create a modern bright makeup. Any visitor of the exhibition will be able to become a spectator of the "star" master classes.


Autumn InterCHARM for the first time in recent years will hold its own business forum "How to create a beauty brand". The conference program includes all aspects of creating and promoting a cosmetic brand. The topics of discussion will be premium, perfume, organic brands and sampling services (beauty boxes). Participants will review the most interesting cases illustrating the successful launch of cosmetic brands.