Results of the Kid&Junior Fashion exhibition
From December 10 to 12, 2018 in Moscow, at the Izmailovo Hotel, the Alpha building, the pre-order exhibition Kid&Junior Fashion was held. The exhibition featured 14 brands from 10 countries: Didriksons, Deux par Deux, Satila, Color Kids, Kamik, Kilmanock, RN117, Canada House, Tuc Tuc, Kakoo, Reusch, Samelbak. Buyers were able to get acquainted with the collections of the season "autumn-winter 2019/20", which included children's and adolescent clothing for outdoor walks (from 0 to 18 years old), children's membrane shoes, knitwear, casual clothing, thermal underwear, hats, gloves, socks, backpacks and bags, drinking systems.
The first exhibition of children's and teen fashion Kid&Junior Fashion in the format of pre-orders took place in December 2017 and showed good results. The intimate, but at the same time working atmosphere allows the participants to explain in more detail to their clients the features of the collection, discuss cooperation issues.
Comments Svetlana Ponomareva, organizer of the exhibition Kid&Junior Fashion: "We are not chasing a large number of exhibitors, their quality is important to us. Our priority is comfortable, innovative, technological children's and teen clothing, shoes and accessories. The brands presented by the participants can complement each other in the assortment of the children's store. If a year ago there were mainly European and North American brands among the participants, for which placing orders a year before the release of the collection is a common practice, and Russian companies were rather spectators, then Russian brands Amadeo and RN 117, ready to work on the pre-order system. I was pleased that several Russian companies producing high-quality outerwear for children and teenagers visited the exhibition in order to take a closer look at the new format and participate in the following exhibitions.
The largest participant of the exhibition is the company Didriksons – held presentations for current and potential customers at KJF, where she showed the novelties of the "autumn-winter 2019/20" collection: winter parkas of traditional branded cut, hybrid models using Galon polyurethane, double-sided jackets and 2-in-1 models"skirts and trousers with insulation and softshell, gloves with touchscreen technology, super-light quilted jackets and coats for the whole family, soft and cozy knitwear made of fleece and mixed fabrics.
The company Kidsstyle showed the future collection from one of the leading Canadian brands of children's clothing Deux par Deux: suits, overalls, envelopes for car seats, overalls, poddevs and various accessories for children from 0 months to 14 years. Outerwear is a sample of high-tech, modern children's clothing, including knitwear, outerwear and shoes.
The Swedish-Russian brand Satila presented a new collection of hats and helmets made of technological materials eVent, Windstopper, Polycolon for children and teenagers, produced in Russia, as well as kinetic underwear.
The brand RN 117 showed children's functional clothing of its own production. Previously, the factory carried out orders for sewing children's outerwear for third-party brands, providing high quality. The emphasis in the brand RN 117 is on functionality and interesting materials that reflect the light of headlights, increase the safety of children.
The Danish children's clothing brand Color Kids, which took part in the exhibition for the first time, presented warm ski suits and overalls, parkas, thermal underwear, fleece sweatshirts, shoes, waterproof overalls and suits. The founder and director of the Color Kids brand, Anna Shatova, said that insulated models similar to European ones, only with a large insulation, were developed specifically for Russia.
In continuation of this collection, the brand for active and independent teenagers Kilmanock offered street clothes and fashionable hiking boots created using the most modern technologies and providing comfort at any time of the year.
The company Super Brands presented several European and North American clothing and footwear brands at once: Canadian Kamik, Italian CMP, Spanish Canada House and Tuc Tuc, German Reusch, American Camelbak.
The company Amadeo, which has been successfully operating for more than 17 years, showed at the exhibition outerwear for children from 6 months to 14 years old, produced in Russian factories. The collection uses a new generation of Russian high-tech insulation – Shelter «Optimum ».
Visitors of the exhibition appreciated the design of funny and funny backpacks and bags of the Chinese brand KAKOO, designed for children from 4 to 7 years. The collection features more than 30 types of characters - unicorn, giraffe, bee, shark, minion and other popular cartoon characters. Backpacks are made of various materials - soft plush (polyester) or polycarbonate.
During 3 days of work, the exhibition was visited by 127 professionals – representatives of 91 manufacturing and trading companies from 32 cities of Russia (including Moscow, Arkhangelsk, Vladivostok, Vladikavkaz, Vladimir, Volokolamsk, Yekaterinburg, Irkutsk, Irkutsk, Kaliningrad, Kemerovo, Krasnoyarsk, Murmansk, Perm, Petropavlovsk-Kamchatsky, Samara, Syktyvkar, Tambov, Tomsk, Tula, Ufa, Yaroslavl), as well as from the capital of Kyrgyzstan, Bishkek.
Photos provided by the organizers
