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B2B Журнал
15.05.2017 | Степан Максимов

Randstad Award 2017: Portrait of an ideal employer in Russia

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Size matters

 

Analyzing the trends of the global labor market, we note that the number of countries is increasing where the phrase "I work in a large corporation" sounds less and less proud. The labor market is replenished by more and more representatives of generation Y, who, by the example of their parents, see that working in a large company gives many advantages and at the same time obliges a lot. Young people correlate these obligations with a much higher need for freedom than older generations (the disposal of time and movement, change of social activity and status) and draw conclusions.

 

At the same time, however, such a trend has not yet been observed in Russia. The first place in terms of attractiveness for applicants is still occupied by large multinational companies, followed by employers in the public service and non-profit sector, and entrepreneurship and own business closes the top three. Nevertheless, there is reason to believe that in the near future the attractiveness of large companies will gradually decrease: global trends, as a rule, manifest themselves in our country with some delay.

 

Humans and robots

 

Experts have long been talking about the rapid digitization of all existing information and the complete robotization of labor. In order to study current trends and opinions on all aspects of labor and employment, Randstad included the topic of workflow automation in the range of additional research questions. Respondents shared their expectations of labor automation in relation to their work and assessed their willingness to retrain if their profession turns out to be unclaimed as a result of automation.

 

The majority of respondents – 52% – believe that automation will make their work easier, 37% believe that it will not affect their work in any way, 7% expressed concern that as a result of automation they may remain unemployed. It is curious that the greatest fears of losing my job due to automation are characteristic of young people aged 18 to 24: among this group of respondents, the proportion of those who chose the answer "Automation will deprive me of my job" is 10%.

A logical continuation of the study was the question of whether applicants are ready for retraining if, as a result of robotization, their specialty becomes unclaimed. The answer is "Ready" if I get at least the same amount"70% of respondents chose, "I don't need it" 25%, "Ready for the sake of switching to a new job" 3%.

 

People and industries

 

Many employers today attract talent, regardless of their industry specialization. If ten years ago a general specialist (economist, lawyer) could easily change the industry, then five years ago employers in Russia noted their willingness to consider candidates from related industries when searching for staff. Today, with the development of technology and significant unification of many processes, more and more professionals from other industries are invited to vacant positions.

 

 

The study participants shared their plans for changing the industry in which they work in the future. The majority of 36% of Russians noted that they can switch to another industry, as they are not strongly tied to the current one. 33% were ready for the transition only if the income level is at least equal to the current one. 20% will think about it if they can't find a job in their industry anymore.

 

Among those who were not ready for the transition, 8% said that their skills are applicable only in the current industry, and 11%, despite possible difficulties, intend to stick to the chosen industry for a number of other reasons.

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