QR or Data Matrix?
As options for marking shoes, the Ministry of Industry and Trade considers two-dimensional matrix barcodes QR and Data Matrix, the press service of the department reports. According to representatives of the ministry, labeling does not create reasons for an increase in shoe prices, despite the additional costs for business.
An important role in determining the method of labeling is played by the minimum cost of the brand itself, as well as the possibility of the easiest integration into existing business processes of all participants in the turnover: manufacturers, importers, wholesalers and retailers.At the first stage, it is planned to conduct a voluntary experiment on shoe labeling in 2018.
Shoes will become the second category of goods in Russia after fur products, which will be marked with special identification marks to counter illegal trafficking. A pilot project on labeling fur products has yielded positive results. Official sales of this category of products have increased sixfold, 20% of entrepreneurs have left the shadow sector.
Labeling will protect the national market from illegal products. This is the support of domestic producers and law-abiding market participants who will be protected from "distorted competition". The system will not allow illegal goods to be traded on the market. Earlier, the head of the Ministry of Industry and Trade, Denis Manturov, estimated the share of illicit trafficking in light industry at 35%.
«QR code and Data Matrix are some of the most affordable and cheap ways of marking. The radio frequency RFID tag, which is used to identify fur products, on the contrary, is the most expensive. Its price is leveled due to the fact that fur goods have a high cost. The same cannot be said about shoes.
Igor Ulyanov, Executive Director of SOYUZLEGPROm
The list of products developed by the Ministry of Industry and Trade for which labeling will be introduced, in addition to fur and shoes, includes other light industry goods, outerwear, jackets, blouses and shirts.