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13.08.2018 | Альбина Весина

Prospects for the development of the fashion market

On August 29, as part of the Business Program of the leading specialized exhibition Intertkan-2018.Autumn» at «Expocenter»consulting agency Fashion Consulting Group and the center« Management and Communications in the fashion industry» HSE will hold a series of analytical and practical sessions for industry participants and visitors of the exhibition on the state, trends and prospects for the development of the domestic fashion industry and the fashion market.

 

 

Schedule:

  • 11:00 – 12:00–  Analytical session «The Russian fashion industry: state, dynamics, prospects. Preliminary results of 2017, forecast 2018". Leading – Anush Gasparyan, Director of the Center «Management and Communication in the Fashion Industry» HSE. The session will feature excerpts from the annual report Fashion Consulting Group on the Russian fashion market, which includes data on volumes, dynamics, trends, major players and consumer preferences, e-commerce and domestic production.
    12:00 – 13:00 – Practical session «Manufacturing enterprises and wholesale: how to build an effective process". Leading – Natalia Chinenova, Head of the Master's Program "Management and Marketing in the Fashion Industry" of the HSE. The session will focus on the main technologies of wholesale sales, the logic of pricing in wholesale sales, as well as on the management of wholesale sales (basic reports and methods of their formation, responsibilities and motivation of managers and sales personnel).
    13:00 – 14:00 – Analytical session «Effective assortment matrix and commercial trends for the best sales». Leading – Galina Kravchenko, Director of the department «Assortment»Fashion Consulting Group. At the session, Galina Kravchenko will talk about how to properly use the commercial fashion trend in sales, about which new items in the assortment will be in tune with the wishes of the buyer in the SS19 season, minimize the risks of under-selling and how to correctly integrate them into the brand's assortment.

 

The events will be held on August 29 at the BUSINESS Hall (Pavilion No. 3, Expocentre on Krasnaya Presnya). It starts at 11:00.

 

Participation in the events is free of charge, subject to mandatory electronic registration on the exhibition website.

 

Photo: shutterstock

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