In the spring-summer season 2019, the world of men's fashion is waiting for an outstanding event: the New York exhibitionPROJECT(UBM fashion) will unite with the Milan exhibition WHITE Show as part of an exclusive cooperation designed to consolidate the European and American markets.

The key idea and goal of the collaboration is to strengthen the presence at each exhibition of global marketplaces specializing in men's clothing by creating a number of American and European brands that should offer a new, international look at design.

Comments Massimiliano Bizzi (Massimiliano Bizzi), president and founder of WHITE Show: "We expect that thanks to cooperation with UBM fashion , the importance of the WHITE Show exhibition will grow in the American market, which, in turn the queue represents an excellent opportunity for our companies. We at theWHITE Show have always paid special attention to the international markets where our project has been present for many years, and in the future we plan to continue to promote our brands and their ideas.

The first show under the partnership agreement was successfully held in June at the Men's Fashion Week in Milan, where the men's clothing brand Abasi Rosborough was presented.

Comment on the designers of the brand Greg Rosborough and Abdul Abasi: "This is our first personal visit to Milan, as well as the first presentation of our brand hereAbasi Rosborough. We are grateful to WHITE Show and UBM Fashion for their support and recognition. We are glad to have the opportunity to see PNP Firenze and Dantone Milano – stores, through which we are currently working in Italy, as well as meetings with new customers. Actually, as well as excellent Italian coffee.

The project has already been launched, and in July cooperation will continue in New York, at July's market week. Screenings within the partnership will be held on July 22–24.

Comments Tommy Fazio, Director of UBM Fashionin the direction of Men's fashion;: «I am very happy to join forces with WHITE. The synergy between our exhibitions will allow both American and Italian brands to expand access to retail chains and the media. I'm looking forward to future screenings.

The joint project WHITE Show and UBM fashionwill help couturiers, retailers and ordinary consumers to keep up with global fashion trends.

Photo: UBM fashion, shutterstock