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b2b Magazine
27.09.2018 | Наталья Кулагина

WHITE Milano 2018

From September 21 to September 24, 2018, Milan hosted the largest fashion salon WHITE MILANO, which brought together more than twenty thousand industry professionals from around the world.



WHITE MILANO has the status of an international trade exhibition, the focus of which is modern fashion. The number of participants is steadily growing from season to season, and in September 2018, 562 brands (375 Italian and 187 foreign) presented their best creations at this unique fashion showcase. On an area of more than 21,000 sq. m, in the real fashion district Tortona, there are 4 autonomous exhibition locations: Tortona 27 (Superstudio Più), Tortona 31 (Opificio), Tortona 35 (Nhow Hotel) and Tortona 54 (Ex Ansaldo).



New location Tortona 31(Opificio) has expanded significantly and pop-up stores, special zones, as well as temporary exhibition halls such as have been opened hereIlaria Nistri, Forte Forte and Phila. The latter featured international brands, the best Russian craft enterprises, as well as the ultra-modern Belgian brand A.F. Vandevorst, which chose Milan to celebrate its 20th anniversary, which took place under the banner of experiments.



The increase in the exhibition space shows that more and more enterprises, multi-brand stores, novice professionals, insiders, stylists, designers are choosing WHITE as a launching pad for the successful promotion of brands and companies, a platform for niche brands of women's clothing and a landmark in the world of fashion trends.



White Milano It is an internationally recognized center of modern trends, an opportunity to develop the geography of sales, a rich source for new ideas that cover not only the fashion sphere, but also art, design, music, as well as new digital technologies in fashion. 


Photo: provided by White Milano press service