Innovative technologies are increasingly confusing consumers. They understand that the new sneakers are more comfortable than the old ones, but they are surprised to find that they are made of modern textile materials and completely without the use of genuine leather. This does not worsen their consumer properties, rather, on the contrary, it only improves.

Comedian Brad Hall is diligently looking for leather details on the popular Nike LeBron 15 Ghost sneakers posted on his YouTube channel. He talks about their quality and reliability, talks about what wonderful properties modern sneakers have:balance, increased depreciation and many other advantages. Brad asks to show him the skin on these sneakers. But he will never find it on the Nike LeBron 15 Ghost. Because it just doesn't exist.