Recently, Nike, the largest manufacturer of sports shoes and clothing, held a presentation of a collection specially designed for Olympic athletes in Paris at the Palais Bronnard. This event marked the last countdown to the largest sporting event — the 2024 Olympic Games.

The 2024 Olympic Games will be truly iconic for Nike, because the brand has the honor to represent more than 100 federations in team and individual sports. When asked about the advantages of its uniforms, Nike stated that the new collection represents the most "data-driven and visually unified work in Nike's history," with each kit in particular and the entire uniform, in general, tailored to the individual characteristics of the communities of the countries and the sports they represent.

The athletics collection included almost 50 pieces of clothing made in 12 styles. The most controversial was the women's uniform set for the national athletics team. Athletes began to speak out massively negatively against the company, accusing it of sexualizing the female body. Nike quickly responded to online criticism by highlighting the wide variety of athletic collections.

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