subscribe to brand news 
b2b Magazine
15.06.2018 | Наталья Кулагина

Nike sells exclusive sneakers via social media

Nike sold out limited edition sneakers in an hour through the Facebook Messenger AR app.


Commerce in social networks is a new direction of retail, where brands are cautiously expanding as social networks become an integral part of winning new customers. The famous sports brand Nike has made a big step forward by offering limited edition sneakers that customers could only purchase using Facebook Messenger AR.



This move was a huge success, as the sneakers were sold out within an hour of their introduction.



The sneaker market has established itself as adaptable to trading via social media, and Nike is a pioneer in this special online retail market, successfully mastering social networks and augmented reality to stimulate sales around exclusive items.


Source: psfk

Photo:shutterstock and psfk