Nike sells exclusive sneakers via social media
Nike sold out limited edition sneakers in an hour through the Facebook Messenger AR app.
Commerce in social networks is a new direction of retail, where brands are cautiously expanding as social networks become an integral part of winning new customers. The famous sports brand Nike has made a big step forward by offering limited edition sneakers that customers could only purchase using Facebook Messenger AR.
This move was a huge success, as the sneakers were sold out within an hour of their introduction.
The sneaker market has established itself as adaptable to trading via social media, and Nike is a pioneer in this special online retail market, successfully mastering social networks and augmented reality to stimulate sales around exclusive items.
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