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15.06.2018 | Наталья Кулагина

Nike sells exclusive sneakers via social media

Nike sold out limited edition sneakers in an hour through the Facebook Messenger AR app.

 

Commerce in social networks is a new direction of retail, where brands are cautiously expanding as social networks become an integral part of winning new customers. The famous sports brand Nike has made a big step forward by offering limited edition sneakers that customers could only purchase using Facebook Messenger AR.

 

 

This move was a huge success, as the sneakers were sold out within an hour of their introduction.

 

 

The sneaker market has established itself as adaptable to trading via social media, and Nike is a pioneer in this special online retail market, successfully mastering social networks and augmented reality to stimulate sales around exclusive items.

 

Source: psfk

Photo:shutterstock and psfk

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