On April 24, the first Lyst Index quarterly report for 2024 became available. The platform summed up the fashion results of the past four months, identifying the brands that attracted the most public attention.

Oddly enough, Miu Miu took the honorable first place in the list of “the most desirable brands”, shifting Prada, which previously occupied this position, to second place. The Spanish fashion house Loewe is in third place, and Bottega Veneta is in fourth place. Sant Laurent closed the top five, which caused a new wave of interest with its latest show in Paris. For the first time, this rating table includes the brands ALAÏA and Dolce & Gabbana, which took the eighteenth and nineteenth places.

The rating of the “most popular products” turned out to be especially interesting, which was headed by suede sneakers from the Miu Miu and New Balance collaboration. They are followed by Khaite earrings, Miu Miu swimming trunks, the new trend of the season, ballet flats with rhinestones from ALAÏA and a Carhartt work jacket. Sant Laurent completed the top ten, namely the SL 557 glasses.

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