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25.07.2024 | Милена Мисоченко

The most desirable products according to Lyst Index: quarterly report

The Lyst Index is a quarterly report that shows the most popular brands and products in the fashion world.

In this quarter:

  • Loewe has overtaken Miu Miu and has become the most coveted brand.
  • Prada in third place, Saint Laurent in fourth, Bottega Veneta in fifth.
  • Jacquemus in eighth place, Moncler in ninth, Gucci in tenth.

The most desired products:

1. Loewe x On Sneakers

2. Adidas SL 72 sneakers

3. Coach Tabby Bag

4. Knitted Casablanca shirt

5. Dragon Diffusion Santa Croce Bag

6. Amy Lynn Dress

7. Fishing sandals COS

8. Dries Van Noten suede sneakers

9. Prada Symbole Sunglasses

Interesting points:

  • Loewe gained great popularity thanks to the Met Gala and the movie "The Pretenders".
  • The dress Amy Lynn has become popular thanks to TikTok. This is a midi dress with a full skirt and open shoulders. Despite the fact that the model has been in existence for 3 years, it has only now gained huge popularity, having collected more than 82 million posts on TikTok.

Lyst Index is a valuable tool for fashion brands that helps them understand what products are in demand now.

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