At the 50th Federal Fair "Tekstillegprom" in Moscow, at VDNH, in Pavilion No. 69, as part of the "Communications Platform" on March 20 from 14:00 until 16:00 Galina Kravchenko, Head of the department of "Assortment" Fashion Consulting Group, will hold a seminar "Omnichannel sales: techniques and cases".

Galina Kravchenko specializes in the development of commercial collections of clothing and footwear, assortment management in retail chains and wholesale companies. Introduces the international experience of fashion product development into the practice of Russian companies.

In the seminar program:

• selling showcase of an online store: how to choose the right models for offline and online sales;
• how to choose the right commercial fashion trend: differences for online and offline;
• how to calculate the attractiveness of models online and offline.

Within the framework of the "Communication Platform", open events will be held in the format of presentations, master classes, seminars, demonstrations, lectures, workshops, discussions on the most relevant topics in accordance with the rapidly developing innovative, communication and information technologies both in the free space and and at the exhibition stands of companies. Successful companies are invited as partners, and the speakers are the best practitioners, business coaches and analysts.

There will also be several real-time collaborations, in which the exhibitors of the exhibition will take part. The purpose of the collaborations is to show the complexity of the exhibition through the production chains from the sketch to the finished product purchased by the buyer.

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