In the shopping center «Crocus City Mall» there is a store of the Italian fashion house Ermanno Scervino. Boutiques of the brand are already operating in Moscow in GUM, shopping centers «Spring» and «Petrovsky Passage ». The store in the shopping center «Crocus City Mall» opened in the Bosco di Ciliegi space and occupied an area of about 70 sq. m. Its concept is modern, functional and corresponds to the aesthetics of the Florentine fashion house. The interior design uses natural materials and natural colors.The laconic design of monochrome shades is designed to set off the exquisite collection placed in the trading floor. 

The collection Ermanno Scervino 2018–2019 masterfully mixes opposites. The designer suggests wearing military-style wool coats and bright down jackets with ultra-feminine dresses made of silk, satin or crepe. The cage, which is relevant this season, borrowed from the men's wardrobe, is played with light techniques, which makes it more delicate. Trousers are perfectly combined with cozy sweaters and coats of contrasting colors, or make monochrome images with short jackets. And the famous Faubourg bag in mini format is decorated with silk scarves with the brand logo.

The partner of the boutique in the field of information technology was the leading company of the Russian market of IT services for trade Luxe Retail. The company supplied the store with modern cash register equipment, provided it with acquiring technologies for accepting payments via bank cards, as well as a cash register program POSX, in which all operations for the sale of goods and services are conducted. The program POSX is able to function in offline and online modes, therefore, even in the absence of an Internet connection with the office of the management company, the cash registers in retail outlets continue to work, and information about the transactions carried out is transmitted to the commodity accounting system immediately after restoration connections.

«Thanks to Ermanno Shervino we can always be smart. The designer teaches us to pay attention to details and instills a love for impeccable materials. It is symbolic that the brand's boutique in “Crocus City Mall” has opened on the first line of the first floor. We are happy to help Ermanno Scervino's business development with our advanced technologies and wish the brand to achieve first places in all its endeavors in Russia.

Lyubov Rybakova, CEO of Luxe Retail

 

Fashion house Ermanno Scervino was founded in 2000 by designer Ermanno Shervino was born in Florence and soon became synonymous with style and quality "Made in Italy". Today he produces women's, men's, children's and youth clothing lines, as well as develops the directions of accessories, underwear, beach wardrobe. In the near future, the brand plans to launch the first fragrance of its own perfumes.