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21.03.2018 | Наталья Кулагина

A new boutique Alena Akhmadullina has opened in Crocus City Mall

On the 2nd floor of the shopping center Crocus City Mall opened a designer clothing store Alena Akhmadullina – the fifth in a row in Moscow. Boutiques Alena Akhmadullina are located on Nikolskaya Street, 25, in the "Seasons" Galleries, in the shopping center "Riga Mall", as well as in the "Giraud Gallery" on Timur Frunze Street 11/46, where the conceptual space is located a brand that combines a boutique, showroom and atelier.





The interior design of the new boutique is designed in the brand's signature concept of the "magic library";: tall columns, like from a fabulous royal chamber, cozy armchairs, bookcases, vintage lamps. In Crocus City Mall, items from the collection of the new spring-summer 2018 season are already available, the inspiration for which was the Russian fairy tale about Vasilisa the Beautiful: feminine romantic dresses with unique prints of the brand.





"The fashion house Alena Akhmadullina is growing, and we want to be closer to our customers, both to those who are already our clients, and to those who are just looking at collections. The opening of Crocus City Mall, one of the few luxury shopping malls in Moscow, was another step in this direction. Evaluating the results of the first days of the boutique's operation, we understand that we were not mistaken: all purchases were made by new customers, who, we hope, will become friends of our brand," commented Alyona Akhmadullina opening a new space.





The brand Alena Akhmadullina was created in 2001 in St. Petersburg, at the same time the first show of his collection was held at Moscow Fashion Week. In 2005, the brand was first introduced in Paris. In the fall of 2008, the first boutique of Alena Akhmadullina opened on Nikolskaya Street, the second line of Akhmadullina Dreams was launched in June 2017.


Photo: press service of Alena Akhmadullina andshutterstock