New boutiques LOVE REPUBLIC and befree
One of the leading Russian fashion companies Melon Fashion Group is preparing to open stores LOVE REPUBLIC and befree in Nizhnevartovsk. They will be located in the IFC Golden Park, which is being built on the central square of the city. Preliminary contracts were signed with the consulting support of LCM Consulting, acting as a consultant and broker of the project. Developer IFC Golden Park – a group of companies «RIA-Invest-Group».
Shop LOVE REPUBLIC with an area of 240 sq.m. m will open on the 1st floor of the building. The interiors of the chain stores are traditionally distinguished by sophistication and showiness, bright and extraordinary solutions, contrasting combinations of various materials in the design of the trading floor, which reflects the brilliant image of the brand and creates a special atmosphere of shopping enjoyment. LOVE REPUBLIC will present in the new boutique collections of clothes and accessories for girls and stylish young women, which will emphasize the natural femininity and sensuality of customers.
The befree store will be located on the 2nd floor of the IFC Golden Park and will occupy an area of 445 sq. m. In accordance with the brand concept, the boutique will feature a bright modern interior that appeals to the fusion style with a variety of different decorative elements that together they will create a cozy and harmonious mix. The design of the retail space will combine laconic Scandinavian textures, ethnic ornaments and vintage carpets, elements of an industrial loft and elegant preppy, many small decorative details and giant art objects. In the befree store, the retailer will present current collections of several assortment lines of women's and men's clothing, denim, shoes, accessories, underwear. This will allow us to offer the brand's audience to girls and boys aged 16 to 33 a wide selection of fashionable goods at affordable prices.
Own retail stores LOVE REPUBLIC and befree will appear in Nizhnevartovsk for the first time. In IFC Golden Park they will be presented on an exclusive basis. Brand stores will begin their work together with the opening of the complex, which will take place in the third quarter of 2019.
Comments Eduard Tishko, Managing Partner of LCM Consulting: "For us, the brands of Melon Fashion Group This is an integral part of the fashion gallery of modern shopping and entertainment centers in Russia. And we are glad that IFC Golden Park will not be an exception in this regard. The brands LOVE REPUBLIC and befree will certainly become a bright and organic component of the fashion cluster of the shopping complex. And their exclusive presence in the city once again underlines the high quality of the concept and professionalism of the implementation of the multifunctional complex Golden Park.
Photo: Melon Fashion Group press service, open sources