On December 16, the conceptual fashion space Underline opens in "MEGA Warm Camp".

Underline – a space of 6,000 square meters, which will be occupied by popular insta-brands, capsule collections IKEA, barbershop, coffee shop, detox bar, lecture hall and coworking. Investments in the project amount to more than 315 million rubles.

Underline is a space for people with an extraordinary approach to lifestyle. Underline will reflect the dynamics of the big city and promises to regularly update the pool of brands, following the mood of buyers.

The concept of Underline is based on the balance of three components: fashion, lifestyle and wellness&self-development. The first composition of the space includes 36 residents, including popular insta-brands such as Marie by Marie, LN Family, SoEasy, 2211 cosmetics, Love Goods, Cocos Moscow, Good Local, Long River, Nevalenki, "Republic", IKEA and others. Coworking and lecture halls are organized in the space.

The design of Underline is based on the aesthetics of Scandinavian minimalism with a color code system for each of the elements of the space. The fashion zone is distinguished by complex shades of graphite with the integration of dusty pink, natural light tones prevail in the wellness zone, and strict graphic elements prevail in the lifestyle zone.

Underline will host insta-mit, closed screenings, film sessions, dj sets and much more.