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14.01.2019 | Наталья Кулагина

New Max Mara in GUM

A new two-storey flagship store of the legendary brandMax Mara has opened on the 1st line of GUM . The brand's collections are located on 545 sq. m, which is twice as large as the previous premises.

 

The interior of the store is similar in design to the last flagship store in London. The modern spirit of Max Mara reigns here and the atmosphere of the present "made in Italy" natural stone, oak and etched iron are emphasized by polished bronze, gray marble "Cornice" and objects furniture made of natural wood.

 

New Max Mara in GUM

 

At the entrance to the boutique, visitors are greeted by the welcome zone, where the most iconic models, real icons of the Max Mara are presented, as well as the main trends of the current season in reading the brand. In the back of the hall there are collections ofSportmax andSportmax Code, where a separate emphasis is placed on accessories made of cashmere scarves, capes, stoles. The space of the 1st floor is very bright and airy. Large open showcases with a view of the Red Square represent the collections of Max Mara and Elegante.

 

New Max Mara in GUM
 

On the 2nd floor there are casual collections in elegant and casual styles. In the cozy living area, customers can have a cup of tea or coffee and consider the novelties of the season. Similar corners with comfortable sofas and armchairs, offering a leisurely choice of favorite things, are also on the 1st floor. 

 

New Max Mara in GUM

 

Max Mara in GUM is located on the 1st and 2nd floors of the first line. 

 

Photo: Max Mara

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