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15.04.2019 | Альбина Весина

New Tamaris store in Moscow

On March 29, the German shoe brand Tamaris solemnly opened a new mono-brand store in the Columbus shopping center (Moscow, Kirovogradskaya str., 13A, 2nd floor). This is a real fashionable space where a cozy interior and excellent service form a pleasant atmosphere for choosing the perfect pair of shoes.

 

New Tamaris store in Moscow

 

Fans of the brand and fashion bloggers were invited to a cocktail dedicated to the opening, where they tried on their favorite models in countless shades, textures and finishes. In addition, bloggers broadcast the presentation of the spring-summer 2019 collection online.

 

 

Shoes, bags, accessories and cosmetics for shoe care were presented to the guests in the store in the Columbus shopping center. Customers were pleased with a wide selection of sporty, elegant and stylish models from the new season of capsule lines Fashion by Tamaris, Tamaris Heart & Sole and Marcel Ostertag x Tamaris. During the opening period, the girls received a gift when buying the SS 19 collection, and Tamaris presented innovations thanks to which the shoes are distinguished by special comfort.

 

New Tamaris store in Moscow

 

Before cutting the red ribbon and inviting guests to the new mono-brand store, Friedrich Naumann, CEO of the Tamaris brand in Russia, congratulated the partners on the next opening of the branded store: "Today one of the strategic directions for Wortmann is the opening of franchise stores of the Tamaris brand. We call it a systemic partnership: on our part, the development and creation of innovative store design, collection, marketing, logistics, on the part of the partner, the sale of shoes to the end consumer, personnel management and local marketing. We are opening a new store and wish our partner further development and success in the joint business.

 

New Tamaris store in Moscow

 

A wide selection and variety of models is just one of the components of the company's success. With many years of experience in the international market, Wortmann has developed a comprehensive package for retail. The new mono-brand store in Moscow is an example of the successful implementation of a systemic partnership. The client's cooperation with Tamaris lasts for three years, and during this time the fourth store has been jointly opened. Such a success story confirms the stability of the Tamaris system partnership concept and opens up new horizons for a German brand with a worldwide reputation.

 

Photo: Tamaris

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