MSM Flagship Boutique in Beverly Hills
The famous German luxury brand MSM has opened a flagship boutique in the heart of American glamour and luxury. Even a moped was brought to the boutique.
A brand born in Munich 46 years ago and having in the name an abbreviation of Mode Creation Munich (MSM), has long gone beyond the original range. In addition to traditional bags and backpacks, this luxury label produces excellent sneakers, clothing and accessories. The boutique itself has already become the 17th in the USA. In total, today MSM has 650 stores in 40 countries around the world.
Interesting is the design concept of the flagship in Beverly Hills. The size of the store itself is common for a luxury boutique, it is just over 411 sq. m. The boutique is located in the heart of Rodeo Drive in Beverly Hills, Los Angeles. The two-storey polished brass facade of the outlet was designed by the designer Kenneth Park. The main element of the flagship's decor is branded carnations-rivets and rhinestones, which are decorated with the goods of the brand MCM. This design element is especially emphasized by the brass facets at the top of the shop window, reflecting the classic design of a typical MCM logo. On both sides of the facade there are large LED displays with a dynamic, constantly changing image. The brand's logo on the wall by the main staircase is lined with handmade Italian mosaics.
Comments Patrick Valeo, President of MCM in the Americas: "The location of MCM Beverly Hills Global Flagship brings the brand's luxurious German heritage, innovative design, thoughtful architecture and advanced technology to one of the most iconic shopping malls in the world. We are very happy to be at Rodeo Drive, as we continue our active expansion in the USA. This is our 5th store in California alone."
Inside the boutique there is an interactive photo booth Hypno. Giving Instagram fans who want to take photos from shopping a new meaning to selfies, the brand included the original MCM Visetos bear in the design of the photo booth, giving customers the opportunity to upload a photo to their Instagram account at the very moment when it is done their photo in a new thing from MSM.
The flagship will feature exclusive products, including MCM Visetos Vespa, rackets and branded ping pong balls, a Visetos chess set, as well as MCM/Rodeo Drive belt bags, backpacks, T-shirts, polos and hoodies. On the second floor there is a bar and even a DJ stand that plays hip-hop music so beloved by Americans.
Photo: MSM