Flagship Choupette opened in Oceania shopping center
The transformation of the business leads to the transformation of the concept, so the ongoing development of the Choupette trademark resulted in the opening of a flagship store in the style of light "neoclassical" in the Oceania shopping center, a platform for more than 300 well-known international and Russian brands.
The change in the approach to retail outlets is associated with the active growth of the brand: the average area of the chain's stores has increased, the new concept assumes 100 sq.m., the assortment matrix has increased and the age group has been expanded to 12 years, new collaborations by product categories have appeared. The architect of the new concept was able not only to meet the needs of the growing brand, but also, most importantly, managed to preserve the atmosphere of Choupette, emphasizing its relevance and uniqueness. The central art object of the concept becomes an updated brand symbol, which both buyers and market experts could not help noticing.
"It feels like the concept has been seriously worked on. So attention is drawn not only to the aesthetic side, which is carefully worked out & a combination of colors, an art object in the form of a suspended carousel, but also the functionality of the concept that creates this extraordinary magnetism of the store is very thoughtfully worked out, – shares his impression Peter Yudin, Executive Director Retail Academies.
The grand opening took place on July 20. The event was attended by about 200 guests and 10 well-known influencers, who were happy to photograph and shoot their children on video, which allowed the brand to increase audience coverage on social networks and brand awareness among potential buyers. A fashion stylist worked at the opening, who helped to choose the perfect images for those who are preparing for the school season in a tight way. The most active received stylish gifts from the brand.
In addition to the current collections, buyers were able to get acquainted with the new collections of the next season autumn-winter 19/20 in the magazine Choupette Fashion Magazine. The pre-collections have already garnered rave reviews from franchisees and partners and will certainly be a commercial success.
Photo: Choupette
