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04.02.2019 | Альбина Весина

Modest fashion at the CPM exhibition

On February 25, 2019, the opening of the 32nd exhibition CPM –Collection Premiere Moscow will take place, within the framework of which over 1,370 Russian and international fashion brands will present collections of the future autumn-winter season 2019/20. For the first time, guests will be invited to get acquainted with the exposition of the direction Modest Fashion, prepared in partnership with Modest Russia and Council of Modest Fashion.


Modest Fashion at CPM – Collection Premiere Moscow

According to the analysis of a number of international research agencies, a relatively young but rapidly gaining momentum trend in global fashion and business, promoted mainly by the so-called generation M (Muslim Millennials), is gaining an increasing audience, going beyond religious, cultural, social or political trends. In the fashion industry, this trend, which embodies "decent fashion", is called Modest Fashion. Today, not only individual designers, but also global brands like UNIQLO, H&M, Dolce & Gabbana, Max Mara are releasing capsule collections, and large retailers are opening thematic sections that meet the needs of consumers of modest clothing.


Modest Fashion at CPM – Collection Premiere Moscow

About the direction of Modest Fashion Dilara Sadrieva, an international expert, analyst and researcher of the industry Modest Fashion, co-founder of the platform Modest Russia, will tell about one of the fastest-growing segments of the world fashion as part of the business program of the exhibition CPM and Regional Director of the Council of Modest Fashion for Russia and the CIS. The speech will primarily focus on international experience, global processes and key events in this area, on the characteristics of the consumer Modest Fashion and the prospects of the direction in the Russian market. The thematic section within the framework of the Russian Fashion Retail Forum in Hall 71 will be held on February 27 at 16:45.

The exhibition CPM –Collection Première Moscow will be held from February 25 to 28, 2019 at the Expocentre Fairgrounds in Moscow.


Photos provided by the organizers.