Melon Fashion Group presented a report on the group's activities for 2017.

In 2017, Melon Fashion Group increased revenue by 11.2%, compared to 2016, as a result, revenue amounted to 13.9 billion rubles. In 2017, 46 new stores were opened and 48 old stores were relocated to large areas. The total retail network at the end of the year amounted to 551 stores, and the total retail area was 126.3 thousand square meters, which is 12% more, compared to 2016.

In 2017, contracts were signed with factories in Turkey, Egypt and Vietnam. In total Melon Fashion Group collaborated with 193 suppliers from 10 countries.

Melon Fashion Group was working simultaneously on several strategic projects, among them the exit of befree, ZARINA and LOVE REPUBLIC to Poland. At the end of the year, the company managed 6 stores in three Polish cities.

New high-speed routes have been worked out and multimodal transportation through the port of Vladivostok has been introduced. In comparison with 2016, the volume of rail, road and air transportation has increased significantly.

Successful projects related to the development of IT infrastructure have been implemented. The SAP Business Objects solution has been implemented, thanks to which the speed of processing and collecting analytical reports has been significantly increased. Mobile accounting of goods has been launched in the entire retail network and cash register equipment has been replaced. 

Comments Mikhail Urzhumtsev, CEO of Melon Fashion Group:"Speed and accessibility are the words that best characterize the team's aspirations in 2017. We have focused our ambitions and energy on improving the efficiency of all processes. The result exceeded expectations – large-scale projects were completed successfully and in a short time, and the company demonstrates significant growth in all key areas».

Source: Melon Fashion Group