Maxim Agakhanov's lecture at ModaHSE
October 5 at ModaHSE open day and lecture Maxim Agakhanov «Brand image and positioning on the example of Henderson».
Maxim Agakhanov, a graduate of the "Brand Management in the fashion industry" program, ex-director of marketing and PR at BNS, and now marketing director at Henderson, will talk about what a competent branding and how to manage it.
Also on this day, listeners will be able to learn firsthand about the cult program "Brand management and buying in the fashion industry", where for 17 years they have been improving their qualifications and receiving fundamental education in the field of fashion business and specialists already working in the industry, and those who is just planning a career or their own business.
The 15-month course contains disciplines on the structure and segmentation of the fashion industry, branding, management, e-commerce, marketing, PR and advertising, promotion in social networks, fashion journalism, fashion history and many other subjects. More than 700 people have graduated from the program throughout its existence, many of whom today own or manage large companies, develop their own successful projects and are top specialists in the fashion industry.
Graduates of the program work in Mercury, Jamilko, Conde Nast, MaxMara, Podium, O'stin, Wild Orchid, Incity and other leading companies in the fashion industry. Among the graduates there are both large entrepreneurs and talented creative personalities who started their business from scratch during the training process or after the end of the program. The teachers of the program are top fashion industry specialists, practitioners with extensive experience in Russia and abroad. Internships in the largest fashion companies in Russia are provided for students of the course.
Location of the lecture: Maly Gnezdnikovsky Lane, 4, Higher School of Economics, room 101.
To register, send an email with the subject "ModaHSE on October 5th"modahse@fashionconsulting.ru ;with the indication of the surname, first name and patronymic and contact details.
Photo: shutterstock.com
