Applications for participation in the business mission to the International Exhibition of Fashion Clothing and Accessories Who's Next? and Premiere Classe(Paris, France), which will take place on September 7– 10, 2018.As part of the implementation of the export support subprogram of the priority project, St. Petersburg is the center of the fashion industry, companies in the sector can participate in the event on a competitive basis.

Exhibition Who's Next?  one of the largest international exhibitions of clothing and accessories in Europe. Twice a year, in January and September, about 40,000 visitors and 700 ready-to-wear brands from France and other countries take part in the event.

Exhibition Who's Next?  is held in conjunction with the leading accessories exhibition Premiere Classe, which presents fashion accessories for the next season. For 25 years of existence, Premiere Classe has become a prestigious meeting place for fashion accessories designers, where leading and new brands are demonstrated. The exhibition, which is a recognized event due to the high-quality selection of exhibitors, presents about 900 designers and brands of the most modern jewelry, shoes, leather goods and accessories that were chosen to participate due to their creativity, originality and style.

Brands, buyers, journalists and trendsetters from more than 100 countries come together to find out the fashion trends of the next season. The business program of the exhibitions includes a number of seminars and master classes.

Why you should participate:

• to find new customers. Buyers from all over the world come to the exhibition in order to get acquainted with new promising brands;
• to be at the center of market trends and develop your brand image. At the exhibitions Who's Next? and Premiere Classe, where trends for the upcoming season are demonstrated, a number of forums, screenings and other events are held. Exhibitions provide many opportunities to showcase your brand to visitors;
• to develop your business using exclusive services and a personal approach. The communication service and the press service of the exhibitions provide a lot of materials about new products, classic favorites and the program. Thanks to the catalog and guide for visitors, as well as in publications on social networks and the Internet, the visibility of your brand is maximized in the eyes of buyers and about 500 accredited journalists;
• to develop a network of contacts in the international fashion environment. Follow the trends of the next season during four days of meetings, events, parties, establish contact with thousands of participants, buyers, agents, journalists and trendsetters from more than 50 countries.

Companies participating in the business mission that have passed a special selection will be able to attend both exhibitions and conference program events, as well as place their brand products on an equipped individual stand and events of the conference program of the exhibition.

The business mission is organized by the Regional Integrated Center of St. Petersburg. Applications are accepted until June 30, 2018.

Source: RIC

Photo: Who's next?