According to the company 's joint research KupiVip.ru and the analytical agency Fashion Consulting Group, 66% of Russians admit that this season they will not only have to save on vacation, but also give up entertainment in the form of visiting shopping centers. At the same time, 76% of respondents will look for alternatives to the usual shopping malls in order to save on buying clothes this winter. Among the reasons for abandoning traditional shopping, respondents noted a significant increase in prices in offline stores (86%).

"More than three-quarters of respondents noted that they had to save on purchases of fashionable goods in the current season. Because of this, retailers have reduced purchases, and imports have decreased by more than 30%, explains Anna Lebsak-Kleimans, CEO of Fashion Consulting Group. At the same time, women save less on shoes than on clothes, and are not ready to give up their favorite brands. “Love for shoes ” can be considered a distinctive feature of Russia, and many retailers have bet on it. Most stores have reduced the retail margin on shoes, restraining the growth of prices for this category in order to maintain turnover. But the trend of "thrifty shopping" continues to gain strength.

The results of the study show that respondents still have a desire to buy high-quality clothing from popular brands and luxury brands, so they are increasingly looking for promotions and sales. For example, 76% of Russians who took part in the survey said that they would look for alternative formats for purchases of desirable things: wait for promotions like "Black Friday" and "cyber Monday" or look for new formats of shopping with discounts.

The crisis is a great time for smart shopping. People are becoming more selective, first of all, it concerns the purchase of expensive and branded items. Sales results KupiVip.ru they show an increase in orders by 55% in 2015. This suggests that buyers are more likely to turn to SALE format sites to buy clothes, shoes and accessories. We believe that online discount stores and outlets are the trend of the next year, the popularity of which we will all see," said Vladimir Kholyaznikov, CEO KupiVip.ru .

The respondents gave the following answers to other questions of the shopping research:

•86% noted a noticeable increase in prices;

76% saved on clothes, 60% on shoes (that is, 16% less respondents saved on shoes);

•84% will make efforts, look for options not to give up their favorite brands, including 76% are ready to buy in outlets;

•half of the women are ready to resell their belongings, although 76% of the respondents had not done this before;

44% of respondents believe that the crisis in the country will drag on for a long time and the worst is yet to come. 33% expect the economic situation to normalize soon.

The survey was conducted among almost 5,000 users of the online store KupiVip.ru in November of this year. The study involved women of working age: 60% of respondents are qualified specialists and office workers, another 20% are housewives.