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B2B Журнал
07.02.2019 | Альбина Весина

"Cyber Monday" is a hard day. But not for the "Children's World"!

GC "Detsky Mir",Russia's largest retail operator of children's goods, announced the results of sales within the framework of the action "Cyber Monday".

 

Cyber Monday

 

The sale took place in the online store in the period from January 27 to January 30. About 12 thousand items of goods were available to customers: toys, clothes, shoes, baby food, diapers and much more, discounts reached 80%. During the days of the campaign, the Group's website was visited by 1.4 million users, traffic amounted to 2.9 million sessions. The leaders of sales were products from the categories «Clothing », «Shoes », «Diapers ». 

 

Comments Nadezhda Kiseleva, Head of the Department for External and Internal Communications of the Children's World Group of Companies : "During the days of Cyber Monday 2019, buyers placed 197,000 orders. This is 2 times more than the same indicators of last year.At the same time, the increase in sales of "Cyber Monday-2019" over the usual sales of January 2019 is 2.5 times higher.

 

Photo: shutterstock

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