In the fashion industry, a trusting relationship with a client is the key to the prosperity and development of a brand. Loyal customers not only regularly make purchases in the store, but also recommend the brand to their acquaintances and friends, post photos of their new clothes on social networks, all this helps to increase sales and strengthen their position in the market. For this reason, it is very important to create a developed customer service. In this article, we have prepared for our readers some effective tips that will help increase brand loyalty.

Creating a brand concept

The concept is the heart and soul of your brand, what makes it unique and sets it apart from thousands of competitors. The most famous fashion houses are not always able to create collections that will delight the audience, but due to their image and reputation, they are still very popular and people want to make purchases from them. For example, the Calvin Klein brand is remembered by the public for developing a unisex style and creating clothes that can be worn by both men and women.

A distinctive feature of the Vetements fashion house is the creation of collections in the ugly fashion style, not the elegant and simple silhouettes familiar to customers, but shapeless and asymmetrical collections with huge inscriptions. The brand's motto is: “To live in the fashionable world, you need to be able to take risks.” Such an approach, unconventional for the fashion industry, could not but cause a stir among buyers. Thus, from the moment the brand is created, it is extremely important to loudly declare yourself, to show the audience your uniqueness and difference from other stores.

Product quality and service

Of course, the collection itself: the quality of clothing, fabric, style, is the main factor on which the client relies when deciding to return. However, customer service plays an important role. I would much rather return to a boutique that had polite and professional staff, fast service, a pleasant atmosphere, and unobtrusive music. For this reason, brand owners should pay special attention to personnel selection, because often intrusive consultants will only alienate the client and leave unpleasant memories about the brand. Not all stores pay due attention to customer service, which is why they lose regular customers.

Constant communication with the client and bonus systems

It is important to maintain regular communication with clients to know their needs and expectations. This can be done through social networks, email newsletters, and individual events, so you show that the opinion of customers is very important to you and you take their wishes into account. Interesting bonus systems, discounts for regular customers, also motivate customers to make repeat purchases and participate in various promotions.

Shared values

In today's world, purchasing behavior has become more conscious, so it is important to show that the brand supports social values. For example, participation in charitable and social projects, complete refusal of plastic, production of a collection from natural and environmentally friendly materials, all this will show the buyer that you do not just produce clothes, but put special meaning and significance into it.

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