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20.02.2018 | Альбина Весина

Italian fashion at CPM – Collection Premiere Moscow

At CPM – Collection Première Moscow The main event of the fashion sphere in Russia and Eastern Europe, which takes place from February 19 to 22, 2018 at the Expocentre Fairgrounds on Krasnaya Presnya in Moscow, the Association of Ente Moda Italia participates with a special section Italian Fashion. It presents collections of women's, men's and children's clothing, as well as underwear and accessories.

 

 

We are talking about the 30th exhibition and at the same time about the 30th participation of the association Ente Moda Italia, which accompanies Italian companies in their development on the Russian market since the first Moscow exhibition.

 

"We have conducted an attentive and careful selection of buyers from 23 cities of the Russian Federation, which are our "outposts" of productsMade in Italy and accurately convey the tastes of Russian consumers, whose attention to Italian products is growing in proportion to the increase in purchasing power.

Pier Paolo Celeste, Director of the Moscow office of the ICHE Agency

 

The event will feature a selection of 143 Italian brands (compared to 134 participants of the previous winter exhibition), who will present their new products of the season "autumn-winter 2018/19";: 117 collections of adult clothing in the section Italian Fashion@CPM,20 collections of children's fashion in the section Italian Kids Fashion@CPM (in the same pavilion as the adult collections Made in Italy) and 6 collections underwear and beachwear in the section Italian Fashion@Mode Lingerie and Swim.

 

 

Special events and strategic initiatives are also planned for this season. Thanks to the project of the Ministry of Economic Development of Italy, implemented by the Moscow office of the Agency of the ICHE-Embassy of Italy, The Department for the Development of Trade Exchange in cooperation with EMI – Ente Moda Italia and SMI– Sistema Moda Italia, a trip of top buyers from the most economically developed regions of Russia was organized to the exhibition. In addition, with the support of the ICHE Agency , the Italian Fashion Lounge will work at the exhibition a special Italian zone for comfortable communication between market specialists and VIP buyers.

 

«The 30th anniversary exhibition CPM is taking place against the backdrop of growing confidence in the Russian market. There is an atmosphere of optimism in relation to the recovering economy of the country, and the data of the Sistema Moda Italia association on Italian exports to Russia confirm this: from January to October 2017, an increase of+11.51% in quantitative indicators of the import of fashionable products and +14.29% was recorded. in terms of value. Russia is the main sales market for our country, and tracking the evolution of this market is really important for our companies. We are pleased with the work done to establish contacts with our strategic partners Sistema Moda Italia and ICHE Agency. This will ensure the presence at the exhibition of a carefully selected group of buyers from remote regions of Russia and expand activities to support their work and promotion.

Alberto Scaccioni, Executive Director of Ente Moda Italia

Photo: shutterstock.com

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