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b2b Magazine
06.09.2017 | Наталья Кулагина

Collection Première Moscow on the rise

On September 2, the 29th season of the CPM–Collection Première Moscow, the leading business platform of the fashion and ready-to-wear industry in Eastern Europe, successfully completed its work. The autumn procurement session was attended by 22,900 (plus 7.42% compared to last season) specialists from Russia, neighboring countries and Europe. 1,300 brands from 27 countries of the world brought their new collections of the spring-summer 2018 season to Moscow, which exceeded the indicator of the previous season by 7.4%.

 

 

The bright opening ceremony of the exhibition was held by the singer Sati Casanova and popular TV presenter Yulia Baranovskaya. In their welcoming speech, they shared with the guests of CPM information about the participation in the exhibition of trademarks from Indonesia and India, the successful continuation of the initiative Top Buyer Lounge, as well as the launch of a new special project CPM My Country with designers from Nizhny Novgorod and their own vivid emotions from getting acquainted with new collections.

 

Director of CPM,Christian Kasch summed up the results of the season: "The recovery and steady development of the market for us is embodied in the increased interest of exhibitors to the exhibition, and we are happy to improve the organization and services for them. A number of important opportunities are offered to brands from Germany, Italy, Spain, France, Turkey and other countries as part of the work of individual pavilions. Today, the exhibition provides real support to participants from all over the world, and also works effectively to attract visitors. 

 

 

General Director of LLC Messe Duesseldorf Moscow,Thomas Stenzel commented on the development of the exhibition project: "Russia is a very special market and a special country. Being a key b2b platform on which orders are written, CPM lives and develops in the same high rhythm as the Russian capital Moscow, a dynamic and stunning city. As it is already known, our company will fully take over the management of the exhibition project from October 1, however, we continue to cooperate with Igedo Company as a co-organizer, which we are very happy about.

 

 

The attention of the guests of the exhibition was focused on the program of shows, consisting of more than 40 catwalk shows with women's, men's and children's clothing collections, lines of underwear and accessories, as well as the competition project Burda Fashion Start. Bright images of models of consolidated and individual shows were created by stylists of the school of makeup artists Iconface and ambassadors of the Japanese brand Lebel, whose works were highly noted by the fashion director CPM, By Alexander Radermacher (Alexander Radermacher).

 

 

The multidisciplinary business program CPM allowed a large circle of specialists from different segments of the fashion industry to receive not only up-to-date information on topics of interest to them, but also to meet new experts in the field of design and production of clothing, retail and franchising, consulting and trend forecasting. All this became possible thanks to the work of the forum RFRF (Russian Fashion Retail Forum) with the participation of Fashion Consulting Group and PROfashion Consulting, the agency WGSN, as well as thanks to the buyer's program of the project Top Buyer Lounge from The Union of Russian Buyers and the magazine Buyer.

 

 

The CPM exhibition traditionally presents a wide range of fashionable clothes: women's, men's and children's fashion, underwear, leather and fur products, evening dresses, leisure clothing and accessories. Within the framework of the project, the CPM Handmade section has been successfully operating for several years, which presents handmade products, as well as the CPM Designerpool support program for young designers from Russia, which includes brand stands and prefabricated collections on the podium. In the segments CPM Premium, Mode Lingerie & Swim Moscow, as well as CPM Accessories , there was an increase in the activity of buyers, and premium brands from the section CPM Kids were particularly popular.

 

 

The novelties of the spring & summer 2018 season did not leave many Russian celebrities indifferent. Among the first visitors of CPM were Olesya Sudzilovskaya, Lyubov Tolkalina, Svetlana Masterkova, Yasmina Muratovich, Evgeny Malkin, Larisa Verbitskaya, Dmitry Guberniev, Ekaterina Drobysh, Konstantin Andrikopoulos, Masha Tsigal, Alice Grebenshchikova, Anastasia Denisova, Irina Lachina, Margarita Mitrofanova, Daria Povennova, Anna Nevsky, Yana Poplavskaya, Evgenia Malakhova, Irina Medvedeva, Svetlana Kamynina, Ekaterina Odintsovo and many others.

 

The next exhibition CPM –Collection Première Moscow will be held from February 19 to 22, 2018 on the territory of the central exhibition complex «Expocentre» in Moscow. Russian and international fashion manufacturers will demonstrate their collections of the autumn/winter 2018/19 season.

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