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10.04.2024 | Милена Мисоченко

Irina Shayk in the campaign for the new Gloria Jeans

It is interesting to see the direction in which Gloria Jeans is now developing.

Supermodel Irina Shayk was invited to shoot the new campaign, and this was certainly the best decision for the brand, and only emphasizes the level that it plans to capture.

Irina Shayk for GJ

Previously, the brand launched a premium line GJ Black, which included laconic trousers, structured jackets, shirt dresses and combinations.

Now the brand is launching a large-scale advertising campaign, and is committed to changes in favor of openness and uniqueness in order to feel as confident as possible, both on the red carpet and in everyday life.

The campaign features three seasons: autumn, spring and summer. The bustle of the metropolis serves as a backdrop for spring and autumn episodes where individuality is revealed. The summer episode, in turn, takes us to the sun-drenched beaches of the Pacific Ocean, reflecting the beauty of natural textures and the bright colors of GJ's summer collection.

Irina Shayk for GJ

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