Gloria Jeans Contact Center
The company Gloria Jeans, the leader in the fast fashion segment, announces the launch of its own contact center, which will allow responding to customer requests in real time. Currently, the service will only provide consulting services, but soon, after the launch of the online store, it will fully accompany online purchases.
Prior to the launch of the contact center, Gloria Jeans responded to customer requests by email and in official social media accounts. These channels could not provide maximum efficiency for requests related to the availability of goods in stores, which the brand accounts for about 36% of requests. Call center specialists will be able to provide real-time information on the availability and quantity of goods, which is especially important given the high traffic at points of sale and the variety of assortment.The operator can send additional information at the request of the client, for example, the address of the store or the rules of the discount program, directly to the buyer's smartphone via WhatsApp and Viber messengers. Thus, the necessary information will always be at hand.
Now Gloria Jeans receives about 20 thousand questions from customers per year. In addition to the availability of goods, the requests relate to the possibility of online purchase (32%), the terms of the loyalty program (16%) and the rules of exchange and return of goods (12%).
Gloria Jeans a brand of high-quality and affordable clothing for the whole family. The company was founded in 1988 and today has more than 550 stores in its retail network in Russia and CIS countries. More than 100 new models arrive in stores every week.
Photo: Gloria Jeans