The largest exhibition of perfumery and cosmetics, Intercharm, will be held from October 26 to 29 at the Crocus Expo Exhibition Center (Moscow). 

This fall, thousands of beauty industry professionals will be able to evaluate the products and services of companies from 35 countries for the first time: Austria, Belgium, Bulgaria, Germany, Greece, Hong Kong, Egypt, Israel, India, Spain, Italy, China, Peru, USA and others.

At the stands of InterCHARM, cosmetics for face and body care, therapeutic, men's, children's, decorative and organic cosmetics, perfumes, home fragrances, skin care products, hardware cosmetology, everything for manicure, pedicure, modeling and nail design, coloring products, products for tanning salons and much more will be presented.

Especially for specialists working in the direction of "tattooing", a contest of permanent makeup masters will be held, in which they will be able to demonstrate their professional skills. 

The venue will also host an open conference for permanent makeup specialists "Secret Technologies: Catching the elusive". The conference will present not only theoretical knowledge, but also practical master classes with the participation of a large number of recognized masters. 

One of the most interesting events for professionals will be the ARAVIA Professional SPA-sugaring qualifying championship. Specialists in one of the most popular salon services - sugar depilation - will demonstrate their skills in several nominations and compete for the main prize. The award will be a cup, valuable gifts, as well as a ticket to the final of the international championship 2017 in St. Petersburg.

For a separate category of beautiful business professionals, the congress "Actual problems of podology" will be held. As part of the congress, nail service experts, practitioners, doctors and podologists will discuss the development trends and modern capabilities of hardware pedicure, as well as talk about how to solve the most complex and common problems of pedicure clients. A number of eminent specialists will speak during the event.

The highlight of the parallel program of the exhibition will be the Independent Championship of Hairdressers and Stylists of Russia, where 2 world champions Sergey Zverev and Dmitry Toptun will fight face to face. 

The program of the traditional "School of Nail Service" will focus on multi-trends, the most popular mistakes and a comprehensive approach to the study of the latest materials for the nail industry. 

Budding businessmen and experienced specialists in the field of perfumery and cosmetic production will like the special program "Step by step to your own cosmetic brand", which will be held within the framework of the International Scientific and Practical Conference of the Russian Cosmetics Industry "Cosmetics Industry: a look into the future". Leading experts of Russian and international perfumery and cosmetics companies will tell about all the steps of building a business, from finding ideas to effective sales methods. 

InterCHARM discovers new talents every year and this year is no exception. 55 contestants will compete for the cup of the "Best Master of Hardware Pedicure 2016" within the framework of the Footprofi hardware pedicure championship. The event is considered the most prestigious hardware pedicure competition in Russia and the CIS countries, attracting more and more participants and eminent jury members to it.

As always, at the Russian Championship in Hairdressing, decorative cosmetics, modeling and nail design, the best Russian masters will demonstrate their vision of modern fashion in one day, appearing in 33 competitive nominations.Within two days, a unique business event will be held at the InterCHARM 2016 site, perhaps the most anticipated business premiere of this season, the Retail Connect Summit, a unique set of mechanisms for organizing wholesale deliveries and purchases between manufacturers and retail chains. The summit includes a conference part with the most relevant information for business.

The All-Russian Convention of Beauty Salons will become relevant for representatives of the salon business. Despite the global economic instability, the current conditions are very favorable for the salon business, because today we are witnessing the birth of new opportunities, which will be discussed within the framework of the convention. 

The round table "Natural cosmetics: Myths and Reality" will open your eyes to what beauty bloggers need to know about this trendy cosmetic direction.

The large-scale parallel program of the exhibition, covering all segments of beauty, allows professionals to really plunge into the atmosphere of their profession, hone their skills, acquire new knowledge, and also get inspiration.