Course Natalia Chinenova – Chief Consultant of Fashion Consulting Group on business technologies in retail, a leading expert in the areas of «Franchising » and «Distribution », – designed for professionals who want to improve their skills, consists of five seminars.

Classes will be held from December 4 to December 8, 2017.To a greater extent, they are addressed to managers and managers of wholesale sales departments of manufacturing companies, Russian and foreign brands, owners and managers of production companies and showrooms, as well as independent designers of clothing, shoes and accessories.

The current economic situation in the country was marked not only by the advent of the era of rational consumption and a decrease in the purchasing power of the population.The conditions of sales in the domestic market have changed.Manufacturers and wholesalers face completely new requirements from both retail and regular customers. It is important to start wholesale sales management with analytics and strategy selection. At the seminars, we will analyze what makes up the effectiveness of wholesale sales, how pricing is formed and how to choose the right wholesale strategy for each specific company.

Natalia Chinenova

The course program contains everything you need to know about how to set up the effective operation of the opt. Here are just some of the topics:

• «The effectiveness of managers' salaries – how we think, how we motivate and when a manager becomes an effective seller»
• «Advertising effectiveness – what kind of advertising, where and in what size will work»
• "Logistics and warehouse efficiency" self-sufficiency or wholesale costs?»;
• «How to correctly calculate the level of sales in the wholesale – forecasts and realities»
• «How to form pricing in wholesale sales»
• «How to attract new customers»
• «What is the database of sleeping buyers and how to work with it»
• «New sales channels – how to win them»
• «How to make a selling showroom»
• «How to analyze the wholesale customer base and use it correctly»
• «How to build relationships correctly in order to attract new and not lose old wholesalers»
• «How to remain a competitive enterprise, avoiding wholesale price dumping or unjustified lending to customers».

Class schedule:

December 4th – Seminar «Efficiency of wholesale sales ».

December 5th –Seminar «Motivation of wholesale buyers, pricing and sales promotion ».

December 6 - Seminar "Commodity and Credit Policy (TAP) as a growth tool, retention and attraction of wholesale customers».

December 7 - Seminar "Introduction of effective sales technologies. Calculation of turnover, calendar plan of production, deliveries and sales. Sales analytics tools.

December 8th – Seminar «How to reduce inventory balances and increase wholesale sales with the help of logistics».