According to statistics, Russians are not only starting to massively withdraw their dollar deposits, but also hit shopping, looking for opportunities for long-term deposits in expensive and good things. Unclear prospects of de-dollarization of the country plus the nervous expectation of price increases from the introduction of 20% VAT from January of the next year, caused unexpected attention of Russians to purchases. Basically, those that are designed for long-term repayment on the loan . But, the excellent installment purchase offers introduced by retail interest the buyer even more than a loan for a purchase in a bank.

What kind of goods do they prefer to buy from us today in Russia? In addition to real estate and cars, many have thought about buying expensive and high-quality clothing, including for growing up for children. Sales of expensive jewelry and high-quality shoes have increased. Nevertheless, only about 33 percent of Russians think about investing money in goods today. And they honestly say in social surveys that they are looking for such investments in the purchase of goods as a replacement for depreciating deposits in banks. Since ruble-denominated bank deposits no longer bring tangible income, and our citizens began to close dollar deposits en masse (information Rosbusinessconsulting ), purchases become an actual alternative to accumulation. Does this mean that only expensive exclusive brands have a chance to make good money and increase sales?



Just no, because almost 40 percent of purchases refers to the so-called impulsive shopping . And now the numbers.

88 percent of all goods (including accessories, clothing and shoes) are bought only when there are promotions or sales.

13 percent of goods that were not planned for purchase, however, are bought during a planned trip to the store.

Those who came to your store by car make impulsive and unplanned purchases by 44 percent more. Therefore, the possibility of parking rapidly increases the possibility of revenue growth.



During the year more than 60 percent of Russians made impulsive, unplanned purchases. At the same time, 70 percent were purchases of non-food products. The buyer looks into that department and that store where pleasant music is playing, where good exciting aromas come from and there is a beautiful showcase or a large advertising poster.

45 percent of buyers who are ready to buy more than planned are single, divorced or unmarried Russians.

23 percent of the clientele comes for the goods impulsively, under the influence of stress, joy or attracted by the store's promotions.

77 percent of unplanned purchases account for accessories (jewelry, hats, gloves, bags and belts), underwear or leisure goods and sporting goods.

Almost 40 percent of Russians are ready to spend money today to buy clothes and shoes for children to grow, even to the detriment of their needs. Thus, we can say that competent marketing, advertising and target audience can help any retailer or brand owner to increase their revenue even in difficult economic times. The main thing to remember is that the client is ready to make an impulsive purchase.

Photo: social networks.