Director Russian Export Center for client work Nikita Gusakov said that, according to the REC, the export of perfumes and cosmetics in 2017 reached the maximum level in the current decade, amounting to 630.6 million dollars. Compared to 2016, exports increased by 155 million dollars, or 32.6%.

In a few years, the geography of exports has also changed: demand from Ukraine has decreased, which accounted for about a third of deliveries in 2013, exports to Belarus have doubled, and imports from it have doubled at the same time. Today Belarus is the main buyer of Russian brands, it accounts for $ 145.7 million, followed by Kazakhstan ($126.7 million). It is important to note that supplies have increased to almost all countries. Among the countries of other regions of the world, the largest partners are Latvia ($17.1 million), Poland ($16.3 million), Mongolia ($11 million), the Czech Republic ($7.6 million), the Netherlands ($6.3 million). The highest growth rates were shown by Mongolia, the Czech Republic and China (2.5-3.5 times), as well as Vietnam, the UAE and Turkey (1.7-1.9 times).

The leaders of the growth, according to the REC, are shaving products.Export growth for them amounted to 46.6%. Next come  dental cleaning products – they have +41.4%. In third place, perfumes and eau de toilette grew by 37.8%.The top five also included makeup and skin care products (+35.6%), personal use deodorants (+35.6%).

The main global trends include the growth of cosmetics sales via the Internet (+24% in 2017). In total, online sales already account for 10% of the market. According to REC experts, e-commerce is one of the easiest and fastest ways to start export activities, which is especially important for companies planning sales in Asia. Thus, the Russian Export Center has launched several virtual Russian pavilions at key online sites in China, Japan and Vietnam. The REC has also identified an operator company ready to provide full service support for Internet sales for REC customers. Using the services of the operator company, exporters can carry out certification, labeling, marketing promotion of their products, assembling orders, delivering them to end customers and working with refunds. In addition, the creation of export services on Russian electronic platforms is being discussed today. Of course, the key is the presence of a large sector of the nomenclature of Russian goods addressed to the private consumer, because most often it is he who works and buys on such resources.

Source: REC

Photo: shutterstock