On May 23–24, the World Trade Center will host the Korea Brand Expo, organized by Lotte Homeshopping with the support of Russian-Asian Business Union. More than 55 Korean companies, widely known in , will take part in the exhibitionKorea and beyond, whose products are popular all over the world.

Korea Brand Expo is designed to unite Korean exporters with foreign importers in order to increase the volume of trade in consumer goods between the countries. Since 2016, the exhibition has been held all over the world, helping participants achieve successful business results. Last year it was organized in Thailand and Australia, and this year it will be held in Moscow.

At the stands of the presented companies, visitors will be able to get acquainted with their products, discuss the possibilities of cooperation. The exhibition will feature products of the following categories:

• clothing and accessories;
• cosmetics;
• products for children;
• household goods;
• household chemicals;
• health products;
• electronics;
• food products.

The event will consist of two parts: B2B session for sales representatives andB2C session for regular visitors.

The program of the B2C sessions includes K-Makeup Show (makeup artist show), K-Star Signing Event (performance by Korean singers), K-Pop Performance (performance Korean pop stars) so that every visitor can enjoy the creative atmosphere of the event.

Photo:open sources