Theater and film actor Ivan Makarevich in the second half of 2016 announced the launch of his own brand of casual clothing Chipoodl. It took his team less than a year to show significant growth of the project, including in the regions of Russia.

According to Ivan Makarevich, acting as the brand's creative director, the clothing line was created in order to openly say who we are and what we are for each other. The concept of bringing together people of their generation under the slogan "Be Kind" Say Hello" is a simple and at the same time a wonderful way to get closer. The principle of unisex and a model range of 14 products that are not loaded with prints and decor, sweatshirts, anoraks, T-shirts, shorts and pants are the very conciseness that the market is sorely lacking now.

In August 2017, the young brand took second place in the project F&L Locals, thanks to which it appeared in the online store Faces&Laces. In parallel, the cooperation of Chipoodl with the Moscow retailer Kursovoy and the St. Petersburg Gate31 began. Since October, the brand has been officially represented by the fashion agency Real Profit Group, specializing in the promotion of Russian designers and has opened a new showroom for wholesale sales and PR in Moscow.

In parallel with the appearance of models from the debut collection Chipoodl in profile magazines, the brand signed a contract with the largest premium retailer in Nizhny Novgorod,Milo Group, becoming one with the world labels exclusively represented by this operator in the region. Models from Ivan Makarevich are also available to customers of the Moscow designer boutique Axiom, located in one of the alleys of the Arbat.

December will be marked by the start of sales of Chipoodl in the brightest department store in KrasnoyarskN1 Studio, which entered the rating of the Top 100 best premium retailers in Russia The Best Luxury Stores, according to the Union of Russian Buyers.

By February 2018, the brand's team plans to complete work on a new collection, which will include both models of its own production and a number of products created in collaboration with creative partners Ivan Makarevich , whose names have not yet been advertised.