The Befree brand has made a breakthrough step by converting digital sketches from the Befree Co: Create Denim Punk competition into real clothes. These were digital images inspired by the real Befree denim collection. The competition was held with the support of the Lye community. Two images from the winners of the competition Olga Gladilina and Varvarushki are now not only on the screens and characters of the Sims game in a 3D campaign, but also on real people!

Befree didn't stop there and added his own touches to the collection: denim mini dresses with contrasting inserts and a cropped jacket for cool evenings.

Maria Pimanova, head of the Befree denim group, shares: "A year ago we created a digital collection for the first time and were delighted! We liked the result so much that we decided to revive the work of the winners. The design was adapted to real girls, making it not only stylish, but also comfortable. There were a lot of fittings, we scrupulously worked out the fit of each item and chose the fabric. We settled on 100% cotton in a classic blue color, soft enough to create beautiful folds."

Befree Denim Punk is a bold step into the future of fashion, blurring the boundaries between the virtual and real world. The collection will become a real must-have for everyone who appreciates self-expression and individuality.

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